Are you allowed to use AI-edited photos on imot.bg?

Yes, provided the edit does not distort reality and you mention the AI usage in the description and keep the home honestly represented. Image enhancement such as light and color is usually not a problem; far-reaching edits require transparency.

Does imot.bg have specific rules for AI photos?

No. The terms of use require accurate, truthful and non-misleading listing information and allow imot.bg to remove listings that violate that. AI edits are therefore covered by the general rule: enhance the photo without distorting reality.

Which AI edits are risky?

Edits that present the condition or layout of the home differently than it is: removing defects, making rooms look bigger, or virtual staging without a disclosure. Those can be misleading.

Do I have to disclose that a photo is AI-edited?

Be transparent. Mention AI usage in the description, especially with mood edits such as a replaced sky or a twilight photo, so a buyer knows what they are looking at.

AI real estate photos: editing honestly for imot.bg (2026)

AI photo editing has become an essential part of real estate marketing. But how do you keep your photos honest when you publish on imot.bg? A practical explanation.

AI makes it easy to improve property photos: a grey sky turns bright blue, a dark room becomes bright, withered grass turns green. At the same time, attention to misleading AI photos in property listings is growing. The core principle is simple: a photo may look nicer, but it must keep portraying the home honestly.

What do the imot.bg rules say?

imot.bg's terms of use require the information in a listing to be accurate and truthful, and they prohibit misleading content. The site reserves the right to correct or remove listings that break those rules. There are no rules specifically about AI photo editing (as of 2026), so the general principle applies: a photo may look nicer, but it must keep showing the property as it really is.

Beyond imot.bg itself, Bulgarian consumer-protection law prohibits misleading commercial practices, and European AI rules expect transparency when an image is altered with AI in a way that could mislead. Image enhancement (lighting, color, white balance, perspective) generally falls within safe territory. For more far-reaching edits, such as a replaced sky, a twilight effect or virtual staging, mention the AI usage in the listing description.

Do

Correct lighting, color and white balance for a natural, clear photo.
Straighten skewed lines (perspective correction).
Neatly remove temporary distractions such as a bin or a cable.
Clearly present a replaced sky or twilight photo as a mood image and mention the AI usage.

Do not

Edit out structural defects (cracks, damp, damage).
Make rooms look bigger or different than they are.
Show virtual staging without mentioning that the interior is digital.
Make the surroundings misleadingly nicer (removing a motorway or commercial building).

How imotfoto keeps it honest

imotfoto is deliberately focused on faithful enhancement. By default we only improve the image quality: light, color and sharpness. More far-reaching edits such as sky replacement, day-to-twilight and object removal are never enabled by default; you switch them on yourself, deliberately. That way you stay in control and remain responsible for an honest representation of the home.

Please note: this article is general information, not legal advice. Always check imot.bg's current terms and your own responsibilities as an agent.

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Frequently asked questions

Are you allowed to use AI-edited photos on imot.bg?: Yes, provided the edit does not distort reality and you mention the AI usage in the description and keep the home honestly represented. Image enhancement such as light and color is usually not a problem; far-reaching edits require transparency.
Does imot.bg have specific rules for AI photos?: No. The terms of use require accurate, truthful and non-misleading listing information and allow imot.bg to remove listings that violate that. AI edits are therefore covered by the general rule: enhance the photo without distorting reality.
Which AI edits are risky?: Edits that present the condition or layout of the home differently than it is: removing defects, making rooms look bigger, or virtual staging without a disclosure. Those can be misleading.
Do I have to disclose that a photo is AI-edited?: Be transparent. Mention AI usage in the description, especially with mood edits such as a replaced sky or a twilight photo, so a buyer knows what they are looking at.